Called a creativity guru, Robin Landa, Distinguished Professor in the Michael Graves College at Kean University, is the author of 25 nonfiction books published by esteemed publishers such as Simon & Schuster. In June 2022, Routledge published Robin’s new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Berrett-Koehler will publish The New Art of Ideas: Unlock Your Creative Potential on November 3, 2022. Actor Holly Taylor (Manifest; The Americans) illustrated The New Art of Ideas and Broadway director/choreographer Lorin Latarro wrote the foreword. In this book, Robin offers a brand-new method for generating worthwhile ideas. Robin has earned recognition for her design, writing, art, and teaching including awards from the National Society of Arts and Letters, ADCNJ, GDUSA, the National League of Pen Women, Teacher of the Year, NJ Author’s Award, Kean Presidential Excellence awards for research, Human Rights Educator award, among others. Considered “one of the great teachers of our time” by the Carnegie Foundation, Robin has taught university students, as well as trained industry professionals, to generate lots of worthwhile ideas. Robin champions her university students, advocates for industry diversity, equity, and inclusion, and provides university scholarships. Now she is co-authoring a book with Greg Braun, titled Shareworthy: Storytelling for Advertising (Columbia University Press).