Kelly doesn’t shy away from highlighting her professional pitfalls, reminding audiences that there’s a lesson to be learned with every mistake. Specifically when pitching to major media outlets, those aspiring to be PR superheroes should expect minimal responses and some outright rejections—but she’s clear that the relatively few successes are each to be celebrated. Kelly’s advice can be repetitive, though in this case that both reflects the nature of the work, and what it takes to find success with a media hook, all while making the book easy to dip into.
Kelly’s especially good at recommending actionable, relevant tasks and techniques for the development and promotion of memorable hooks. She recommends, in clear and inviting language, many websites, platforms, and strategies, and she backs up her success stories with testimonials that will read persuasively to today’s media-savvy audience. The guide’s title refers to that audience’s attention span, the amount of time a PR pro has to get a message through, and Kelly recommends a tried-and-true path to connecting during that brief window—and achieving higher ROIs for a variety of clientele.
Takeaway: Polished, proven, actionable steps to PR success from an expert in the field.
Great for fans of: Ann Handley’s Everybody Writes, Jennefer Witter’s The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.
Design and typography: A
Marketing copy: A