So you've written a book. What could possibly go wrong? You'll quickly find that writing the book was not the hard part. Independent publishing, while offering many advantages, involves a lot of steps and decisions, and it's easy to make mistakes that sabotage your book's market potential. This book identifies the important steps you must take to give your book the greatest chances for success. To avoid regret and improve your chances of success, the time to read this book is while you're still writing your book. Topics include: • The Fatal Mistakes Self-Published Authors Often Make • How to Identify and Reach Your Target Audience for Free • How to Get Reviews for Your Self-Published Book • How to Put Together a Marketing Plan for Your Book • Additional Avenues for Promotion (Beyond the Obvious Ones) • What Should Your Website Include? • Does it Pay to Hire a Publicist? • The Cost and Elements of Independent Publishing