This guide is broken into five parts and carefully examines the various levels of alignment, causes of product failure, models of digital leadership, and the connection between a product’s strategy and a team’s overall performance. Hensley warns: “a plan without a clear strategy is worthless, and perhaps even dangerous” and goes on to explain the internal (controllable) and external (uncontrollable) factors that often lead to misalignment and product failure.The included case studies focus mainly on web, mobile, Internet and tech based products, but the concepts Henley discusses will be helpful to the launch of any new product or service.
While the audience for some of this information is highly specialized, many of the professional terms presented in the first few sections are not. Hensley briefly touches upon common business topics such as technical debt, strategic planning, and target audiences before exploring the “deeper, biological” behavioral and “innate psychological” aspects of alignment. Making graceful use of bulleted lists, illustrations, tables and charts, Hensley breaks down concepts into easily digestible snippets of information for readers to internalize. Professional and straight to the point, this guide delivers invaluable knowledge for those launching products and services in the ever-evolving digital environment.
Takeaway: Invaluable insight for product managers and organizational leaders hoping to launch successful digital products
Great for fans of: Jim Collins, Robert Cialdini.
Design and typography: A
Marketing copy: A