Amplify Your Job Search guides the reader through the job search process through a series of "Amplifiers" (Personal Brand Amplifier, Network Amplifier, Resume Amplifier, for example). Those amplifiers combined with guided personal journaling enable the reader to identify the characteristics of their dream job, how to build a powerful network, how to use that network to get warm introductions into their dream organization, and, how to prepare for and rock the interview.
Searching for your next job can be difficult for even the most accomplished professional. When it comes to finding your dream job, old strategies and tactics no longer work. Whether you’re currently in transition and seeking employment or you are currently working and have decided it is time for a new challenge, this book delves into the strategies of success for landing your most sought-after role.
Amplify Your Job Search: Strategies for Finding Your Dream Job is a guidebook that teaches you a laser-focused, data-driven approach and provides you with the tools to achieve the following outcomes:
Identify your strengths, values, passions, and purpose
Develop your personal brand and use it to your advantage
Build a powerful and diverse professional network
Write a resume that reflects your greatest attributes
Develop strategies to articulate your dream job
Use a data-driven approach to find that dream job
Evaluate offers and secure your new position
Ton follows 2018’s Amplify Your Value with a welcome corrective to business advice books that overpromise and underdeliver. The guide makes it clear that readers hoping to land an ideal job will have to work at it, advocating a laser focus (“zeroed in on a specific role”) as opposed to a shotgun approach (“searching for a job, just about any job”). Ton challenges his audience to pursue intense self-reflection, secure the feedback of colleagues, and explore past accomplishments in narrative terms. The manual provides additional steps to “amplify” a personal brand, and the advice, while practical, demands serious self-investigation: as a laser is highly concentrated, so should be a candidate’s presentation of strengths, skills, and achievements.Ton emphasizes the power of networking in chapters fully updated for the 2020 reality of virtual get-togethers. His suggestions range from the technical (digital Zoom backgrounds “will detract from your image, and if the lighting isn’t perfect, you will look like James T. Kirk transporting to the Enterprise during a power glitch”) to the interpersonal (“look at the camera... like you would look in someone’s eyes in a face-to-face meeting”). Ton proposes asking key questions at networking encounters and includes several examples of direct queries to utilize in both online and offline settings, teaching readers to take goal-oriented action.
This compact guide wastes no energy on filler and convinces readers of the urgency of more demanding self-investigation. Journaling is one of several instruments offered to help applicants obtain their dream jobs. Rather than selling readers a one-size-fits-some system, Ton’s guide stands out and accommodates individuality by instructing readers to sell themselves. Any white-collar job-seeker who’s willing to put some thought and effort into identifying their strengths, weaknesses, and ideal work situation will find this an invaluable aid.
Takeaway: This no-nonsense guide will help any white-collar job-seeker unlock their dream career through self-examination, networking, and staying focused.
Great for fans of Richard Nelson Bolles’s What Color Is Your Parachute?, Bill Burnett and Dave Evans’s Designing Your Life.
Production grades
Cover: B+
Design and typography: A
Illustrations: -
Editing: A
Marketing copy: A
