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Becoming Successful in Real Estate

Adult; Memoir; (Market)

As a single mother, Cindy Bermudez Presgraves knows the value of hard work. While going through a divorce and raising two children on her own, she became an award-winning realtor. Consistently a top producer for her agency, Presgraves seeks to empower other women with her success story. In her new book, Becoming Successful in Real Estate, Presgraves relates the highs and lows of real estate and offers a behind the scenes look at the life of a real estate agent. Presgraves teaches readers how to market themselves and achieve their goals while sharing creative tips on problem solving, crisis management, budgeting time, and improving one's work-life balance. "As a single mom, I know how important it is to schedule your time wisely," Presgraves said. "I want to illustrate how it is possible to be both a highly successful businesswoman and a present and engaged mom." Becoming Successful in Real Estate
"Years as a real estate agent doesn’t make you the best agent,” Presgraves declares. “The number of transactions you close on a yearly basis is what defines you." Her upbeat how-to guide/self-help book bursts with such advice as she chronicles the up and downs of achieving real success in real estate. Bermudez Presgraves shares her hard-won knowledge and experience, recounting her first introduction into the idea of getting into the business from her mother at 18, to studying to be a pastry chef and starting a marketing company before her multiple failed attempts at passing the real estate test, to becoming a Certified Luxury Home Marketing Specialist and a top-earning realtor, to what lessons readers can take from her history of big sales.

Presgraves recounts her struggles as a divorcee and a single mom breaking into the business after shying away from the idea for years. Presgraves's tone is inviting and personable, like having a sit-down chat with an old friend ready to impart their wisdom. Presgraves offers useful tips on how to get started, how to schedule your time wisely, and how to commit to an enterprise to ensure a higher success rate. Her anecdotes showcase Presgraves’s experience with buyers, sellers, and outworking others: a brand builder, she sends out 700 hot-pink letters per every eventual buyer, she notes. She demonstrates that though it may seem daunting to leap into the ever-changing real estate market, a focused and determined mindset, a willingness to stand out, and the drive to succeed can take one a long way.

Lovers of entrepreneurial success stories or readers interested in plunging into the business themselves will most benefit and enjoy this to-the-point, user-friendly guide that’s packed with tricks of the trade. Presgraves navigates the reader through the pitfalls, hardships, and victories that come with pursuing this career in a relatable, easy-to-follow way.

Takeaway: A how-to guide and upbeat memoir illuminating what it takes to succeed in real estate.

Great for fans of: Tatiana Londono’s Real Estate Unfiltered, Tom Hopkins’s Mastering the Art of Selling Real Estate.

Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A