Boomer Brand Winners & Losers
Barry Silverstein, author
This non-fiction book features fascinating stories of 156 best and worst brands of the 50s and 60s. Readers can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.