Being a good artist doesn't make you a successful artist - being good at business does. In this book, I teach the starving artist how to become a successful artist by becoming a good businessperson. I describe how and why to build a creative company and increase its value. I do that by telling my own story of evolution from a photojournalist working alone to running a successful production company. My story is not unique: the lessons I learned can apply to any artist working for themselves. And I talk with other artists about that here - case studies where artists from different fields talk about just starting out and about making it, or not. Creativity is your business, but no one is waiting for you to show up. You