The book is a collection of real work stories of my time working creatively for 40 years. At that time, I learned that we were all born creative. However, that creativity tends to get educated out of us instead of celebrating it. This book aims to change the outdated construct that creativity has no inherent value. When you realize that we have entered what is known as the creative age, it's easy to see why creativity is at the forefront of that movement. This book will help you regain a power you knew as a child. That's why creativity matters and Childs Play will not only help you find your creativity, but it will help you use it in ways you never thought possible.