What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? Marketing pioneer Keli Hammond walks you through the ins and outs of building a brand that is not only noticed but also sought after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable. Whether you’re just starting out or you’ve been in for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.
Reviewed by Renee Guill for Readers' Favorite
Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand by Keli Hammond is about how to brand yourself and your business. It teaches you the meanings of branding and marketing. Keli Hammond also gives you ideas on how to market your brand. She gives you quick tips and questions to use for your business. She goes into great detail about each of the tools you can use for marketing. At the end of each chapter, she gives us the shortlist as to what the chapter was about. Keli also gives you examples using companies and how she would help them.
I thought that Craved was extremely resourceful. I happen to have started a blog and am hoping to turn it into a business some day, so the information Keli gave was very valuable. I loved that she gave the definition of marketing; spoiler alert ... it's not what you think. She also told us what branding really means. I loved how she explains it so we don't feel stupid. She had great quick tips and worksheets for readers to use, which I thought was extremely helpful. Keli also talked about all the tools you can use to market, such as social media. I learned I was doing things wrong, so now I know what to fix. If you are a blogger or own a business, then I definitely recommend Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand. Even if you think you know all about marketing, you might just be surprised.
Seven seconds is all brands have in today’s saturated market to get people’s attention. Reinvention and creating a standout brand that people crave in this type of environment is no easy task. In her debut book, Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand, Keli Hammond walks entrepreneurs of all skill levels through the essentials for building a brand that continually captivates and engages people in today’s super-competitive, seven-second, crowded world.
With 15 years of marketing experience and two nationally recognized industry awards behind her, Hammond combines a mix of personal and client stories with detailed industry know-how into this book to illustrate the dos and don’ts of brand building. As an entrepreneur herself, she is well aware of the many hats entrepreneurs wear and how confusing and overwhelming marketing can be. As a marketer, she also knows that having a clear strategy makes for brand success, and she wants to help empower others who seek to build a name for themselves.
“Being African-American, it is important to me to give other women and minorities the courage, confidence, and know-how to chase their dreams even if they don’t see themselves represented in an industry. For minorities, entrepreneurship is harder because we often struggle to find role models who look like us. That is why I understand that a so-so marketing strategy won’t cut it; it needs to be standout,” said Hammond. “A great marketing strategy is the difference between a four-figure income and a six or seven-figure income. It’s the difference between a full-fledged business and a side hustle.”
Written for bloggers, entrepreneurs, small business owners, aspiring influencers, content creators and creative directors, Craved offers critical direction for those looking to distinguish themselves from the competition. Hammond teaches her readers how to achieve brand acceleration using everyday resources like social media, storytelling, and video to attract people to them.
“If you are a blogger or own a business, then I definitely recommend Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand. Even if you think you know all about marketing, you might just be surprised,” praises Renee Guill for Readers’ Favorite.
Available as both an eBook ($9.99) and paperback ($18), Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand is now available for purchase on Amazon.com, BarnesandNoble.com, and IndieBound.com. To learn more, please visit CravedBook.com.
About the Author
Keli Hammond is a nationally-recognized, award-winning expert on marketing. Hammond owns B Classic, a Washington, DC-based marketing and communications agency that helps entrepreneurs, corporations, non-profits, and government agencies better educate, entice, inspire, and engage their target consumers. During her time in organizational leadership, Hammond’s marketing expertise and strategic guidance contributed to gains of more than $50 million in revenue for her employers. A sought-after speaker, trainer and writer, Hammond regularly teaches groups of business owners, students, and women about personal branding, marketing, and social media. Hammond holds a BA in Advertising from Temple University and certification in Change Leadership (Change Management) from Cornell University. To learn more, please visit KeliHammond.com or connect with Keli on Instagram @kelihammond.
Media contact: cat_kennedy@outlook.com
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