Public opinion in Spain demand that bullfighting is banned—or at least transformed. A young bullfighter, Diego Romero, backed by the might of two of bullfighting’s most enduring dynasties, proposes an updated version with no bloodletting or killing, but the Royal Taurino Society—the powerful bullfighting watchdog—insists on retaining its beloved death in the afternoon. Their conflict comes to a head at the Pedro Romero Festival in Ronda where Diego discovers that a more sinister group is also desperate to block his modernizing agenda.