Readers will welcome Jandal’s interactive material. He includes QR codes that link to relevant research articles at the conclusion of each chapter, and the guide is loaded with step-by-step instructions for putting his ideas into play. He covers the breakneck speed of social media marketing (“one of the easiest strategies to implement, [with] one of the lowest minimum investments,” he posits), delves into the competencies of a pay-per-click specialist, and breaks down the different elements of graphic design, suggesting that it’s “overkill” for the majority of businesses to maintain an in-house graphic designer. To illustrate the guide’s concepts in action, Jandal draws from several Fortune 500 companies, particularly his experience with Google, and deals with issues like the ever-changing analytics and algorithms that go into digital marketing—and how those variables can impact both short and long-term results.
For those companies that don’t possess the necessary expertise to in-house digital marketing, Jandal reviews common roles in the field—along with their potential cost—and walks readers through making the decision to externally allocate services. He cautions against hiring a digital marketing agency, suggesting instead that readers “find the right talent for each role.” Jandal’s hands-on approach, combined with his industry know-how, makes this a valuable resource.
Takeaway: A definitive guide on the ins and outs of digital marketing.
Comparable Titles: Ian Dodson’s The Art of Digital Marketing, Avery Swartz’s See You on the Internet.
Design and typography: A
Marketing copy: A
Bottom Line: This book is a "recipe" or a roadmap for business leaders who want a strong digital marketing strategy/ team, not step-by-step instructions for carrying out different digital marketing tasks. If you understand what this book covers and what it doesn't before you read it, you're going to love it. If you go into it thinking you're going to learn how to build a website, blog, or manage your social media on your own, you won't get what you want out of it.
It's a quick read - I finished it in a couple of days. You're probably going to want to read it cover-to-cover, then go back to the different sections as you're getting ready to implement things/ fill different roles.
If you're a business owner or leader who is just getting started with marketing, have hit the wall on what you can do for yourself, or aren't getting return from marketing, this book is your new BFF. I've read a ton of marketing books and most are either very complicated or miss stuff. This takes a different approach.
With the author's "recipe," the business owner isn't responsible for carrying out all the tasks. You can't, and shouldn't, do it all. Unless you're an expert in all areas of digital marketing (and who is?!?), you're not going to get returns. That approach is also not scalable. You only have so many hours in the day. So, his approach is to put an expert in each role. That may sound scary if you're worried about budgets, but the book also addresses this. You learn which types of digital marketing to set up first and who to hire first, so you start to see revenue from that and can roll it into your future efforts. You also learn how to find good people, what they need to be successful, and how to make sure they're producing results for you.
In this sense, it's also very different from other marketing books. Most are very process-oriented. It's nice to know how to do things, but as a business owner, you don't actually need to know the nuances. For example, if you're not a website designer, you shouldn't be building your own website and you don't need to know how to code or set up a page to increase conversions. You need to know how to choose a great designer and oversee their work or select someone to oversee their work. That's how you get a website that actually grows your business and how you build a scalable digital marketing program. You should be focusing on your business and letting the pros do what they do best.
I especially like that, in addition to covering the roles and tasks, the book gets into some of the tools you need, like project management software and content calendars. That makes it a bit easier to envision what your full setup will look like when you're up and running and what else you'll need to do along the way.
The one thing I think might be an issue for some people is that the book picks apart why full-service digital marketing agencies miss the mark. The premise is that no one person is an expert in everything (a theme you'll hear throughout the book) and that agency owners are not immune. Ergo, if you hire an agency, you're usually either getting someone who thinks they are an expert in everything when they really aren't (which hurts your results) or they're smart enough to know that they aren't and they outsource it (which you could be doing yourself to reduce cost and ensure initiatives align with your goals). I know lots of agency people and this is spot on. I'm not anti-agency (and the author doesn't seem to be either), but you really do have to get to know who you're hiring and have a very deep relationship with that person if you go that route.
Overall, I think this brings a unique perspective into the mix and I found it quite insightful. For what it's worth, I got my copy free as part of a social media contest but I still would have appreciated it even if I had to pay for it. I'll be referring back to it for some time to come.
Husam Jandal, an internationally acclaimed business strategist and marketing consultant, announced the official launch of his new book “Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online” today. As a thought leader, author, and public speaker with more than two decades of experience in the digital space, Jandal’s background includes training Google Partners, teaching e-business at a master’s level, and advising numerous Fortune 100 companies, multinational corporations, and SMEs alike. With his latest release, the three-time Web Marketing Association Award winner makes his trade secrets to digital marketing success available for business leaders across the globe.
In candor usually reserved for speaking engagements and clients, Jandal’s “Digital Marketing Outsourcing” addresses the greatest challenges business leaders face when building a scalable and effective digital marketing program, such as how to build a digital marketing dream team, which digital marketing strategies to deploy first for maximum impact, how to measure the success of a digital marketing team, and how to consistently get return from digital marketing investment.
“As the digital landscape continues to evolve, it’s time for businesses to reimagine their approach to online growth,” explains Husam Jandal. “Outsourcing digital marketing activities is a game-changer for businesses, allowing them to concentrate on what they do best and leave the rest to experts. By sharing the insights and proven-success methods I developed over two decades, this book will empower business leaders to harness the power of digital marketing and compete effectively in this constantly changing space.”
To commemorate its launch, “Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online” is now available at a special discounted pricing for a limited period in e-book ($2.99) and paperback ($12.99) formats on Amazon, Apple, and more. Additionally, free copies of the book are being offered on Husam Jandal’s LinkedIn, Facebook, Instagram, and Twitter pages as a part of a free giveaway contest.
Those interested in booking Jandal for a speaking engagement or learning more about digital marketing outsourcing are encouraged to visit HusamJandal.com.