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Craig Copeland


It is not IQ that defines genius or gives you that creative superpower everyone strives for. In fact, the gateway to genius is simpler than you might think.

Learn how to:

  • Access your own exceptional genius-level thinking anytime!
  • Discover your most radically powerful creative and intuitive attributes
  • Unlock the secret for rapidly overcoming fear, anxiety, self-doubt, and limiting beliefs
  • Create a path of adventure and opportunity that is unique to you alone
  • Tap into the same incredible traits that make these misfit geniuses so different
  • Go beyond your own limits to design and shape the world you want to live in

Disruptors provides a radical and historically vetted framework for accessing higher level thinking while shedding bad thinking habits. Drawing on extensive research and real-life examples, it shows the 8 powerful attributes these Disruptors use and how tiny changes in thinking and behavior can make the biggest impact in intuitive thinking, creativity, and game-changing ideas.

Quarter Finalist

Plot/Idea: 9 out of 10
Originality: 9 out of 10
Prose: 10 out of 10
Character/Execution: 8 out of 10
Overall: 9.00 out of 10


Plot/Idea: Copeland rebrands the idea of innovation, referring to it as disruptions in thinking, and relates the distractions of today’s society to the scarcity of revolutionary thinkers. He deconstructs the term "genius," differentiating it from a high IQ, and outlines eight attributes shared by disruptors as a springboard for readers to achieve personal and professional success. The idea may not feel groundbreaking, but Copeland's affable, practical presentation brings it to life.

Prose: The prose is direct and easy to understand, and Copeland's straightforward approach is well-thought out and tirelessly researched. He clarifies an intriguing concept, making it thought-provoking while sharing his own experiences as illustrations. 

Originality: Copeland creates buzz around the idea of disruption, helping outliers introspectively improve their cognitive habits. The unique delivery will recharge readers and inspire them to hone their critical and creative thinking skills. 

Character/Execution: Copeland commits wholeheartedly to laying the groundwork necessary for reader understanding; extraneous information somewhat bogs down the execution in the beginning, but his eight attributes are clear and well-executed. 


Blurb: A refreshing guide that not only motivates but creates buzz around critical thinking.

Date Submitted: October 30, 2023

Copeland (Finish What You Start) takes an intriguing look at revolutionary thinkers—or “Disruptors”—who “ventured beyond, questioned, and pushed the boundaries of their fields and interests.” Contending that there are fewer Disruptors now than in the past, mainly due to the immense distractions in modern society, he cautions readers to avoid being “slaves to external influences” and instead shift their mindsets to nurture innate talent and creativity. Copeland details the characteristics that define disruptive thinking and offers concrete guidance for readers to develop their own innovative style–alongside pioneering examples of people throughout history who have accomplished tremendous breakthroughs.

By exploring eight primary attributes of disruptive thinking, Copeland brings clarity to an often abstract concept. Though some of these attributes will sound familiar, such as “the go getter,” he also analyzes more novel characteristics: readers are encouraged to channel their inner daydreamer as a means of fostering no-holds-barred imaginative ideas, and Copeland emphasizes the need for “wonderment” to enhance curiosity and promote discovery. He circles back to the inevitability of failure as a “stepping stone to success” and illustrates this with compelling, real-world precedents– including Milton Hershey, who was forced to claim bankruptcy during his initial business attempt. Copeland provides intuitive tools that readers can use to rearrange these failures into victories, namely steering clear of advice to shun risk-taking and learning to evaluate failure objectively for future progress.

Sections of this guide get bogged down at times with peripheral information, but overall readers will find a wealth of straightforward, hands-on recommendations to help “tap into their own infinite capabilities.” Though disruption has become a buzzword, Copeland deconstructs a well-worn concept to deliver refreshing perspectives–and his willingness to dive into more complicated issues like the cognitive processes behind disruptive thinking elevates the text. Visionaries and those longing to transform industries should read this.

Takeaway: A guide to what makes transformative thinkers tick, along with user-friendly guidance to reach full creative potential.

Great for fans of: Adam Grant’s Think Again, Brandon Bornancin’s Whatever It Takes.

Production grades
Cover: A-
Design and typography: A
Illustrations: N/A
Editing: B
Marketing copy: A