2022 IPPY Bronze Medal Winner Emotional Magnetism is the self-help book for people who want to improve their communication and connection in their relationships.
Have you ever felt unheard or misunderstood? Maybe your partner just doesn’t seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you’ve pointed out in the past week.
You’re not alone.
In this unique and timely book, award-winning communications expert, Sandy Gerber shares how to quickly identify what you emotionally need to be happy (1 of 4 Emotional Magnets) and how to communicate that to be understood and accepted.
Engaging and fresh, this quick-read book includes highly relatable stories, exercises, and a fun Emotional Magnets quiz to help you to:
- Identify what blocks your communication NOW.
- Discover what you emotionally NEED to be happy.
- Learn HOW to create greater engagement with your words.
- Understand WHY the people in your life make the choices they do.
As you’ll quickly discover, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you’ll magnetize your relationships. Not only will you be heard and understood, but you’ll understand what people want—and how to deliver it.
Communications expert Gerber (Woman of Worth: Defining Mom Success) powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Key to Gerber’s philosophy are four “emotional magnets”— safety, achievement, value, and experience–that correspond to the emotional needs that “magnetize” people, motivating them through life while also making it easier to engage and connect with them. She urges readers to understand these, in themselves and in others, while mastering key elements of successful communication, no matter the emotional magnet involved, such as empathy, authenticity, knowing yourself and how your behavior affects others, and maintaining a positive regard for others, which means stirring feelings of respect by focusing on others and taking their situations seriously.Gerber demonstrates empathy herself–and a keen sense of her readers' needs–as she explains and explores the emotional magnets, identifying the characteristics, motivating factors, and challenges (which she calls “speed bumps”) associated with each. For example, people whose magnet is “safety”’ are driven by security, control, health, family, and ease of the path–they tend, she writes, to avoid spontaneity. Gerber tempers concerns about generalization by noting that a person’s emotional magnet can shift over time, that we’re all individuals, and that it’s important to pay attention to behavior over time for a fuller understanding of what drives someone.
Writing with a positive spin throughout, Gerber shares her original advice and formulations along with stories from her own experience and practical-minded tools, like a quiz that allows readers to identify their primary and secondary emotional magnets, or steps toward meeting one’s own emotional needs and appealing to others’. “When you speak to people’s emotional needs, not only will you be heard and understood, you’ll also be able to understand what people truly want—and how to deliver it,” she writes. This slim, savvy guide actually delivers on that lofty promise, offering a clear route to deep, effective improvement of communication skills.
Takeaway: Gerber’s straightforward, inviting guide will transform communication skills and relationships.
Great for fans of: Kathleen Edelman’s I Said This, You Heard That, Kate Murphy’s You’re Not Listening: What You’re Missing and Why It Matters.
Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A
"This book is a gift to those who passionately want to build relationships that last, in one's personal life and even in business. Once you read this book, the learnings stick because they are practical, easy to remember, and a worthwhile exercise in your everyday engagements."
"Communications expert Sandy Gerber takes the frustration and guesswork out of relationship problems in this brilliant self-help guide to connecting with others."
"Emotional Magnetism is a self-help and marketing book in one—in fact, it’s a self-marketing book. Gerber’s writing reflects her marketing background in that it is clear and crisp, and knows how to communicate. Emotional Magnetism is persuasive, and while the marketing concepts she brings forth are not new, she offers a novel approach to understanding them."
"This work lays a strong foundation for self-awareness and effective communication in romantic relationships and in the workplace. Emotional Magnetism is a self-help book aimed at couples and businesspeople who hope to cultivate more empathetic relationships."
"Gerber’s latest work presents a well-considered, highly detailed guide to Emotional Magnetism that can help readers find a smoother path in life."
"Fresh, thought-provoking, and engaging, Emotional Magnetism is an excellent self-help book that encourages readers to accept themselves and use that acceptance to connect with others."
"An engaging and thoughtful four-point plan to help clarify the goals of communication. A guide offers a blueprint for improving communication in all areas of work and life. Readers who feel their own communication skills are lacking will find a great deal of counsel in these pages."
"Gerber states that, although she is not a psychologist, she is a communications expert and praise must be given for the forthright and honest approach adopted. An impeccable identification of audience truly allows for the improvement of your ability to communicate in a way that positively engages and influences others in a win-win way. Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships by Sandy Gerber is an empowering self-help book that will improve your self-awareness, communication skills, and your relationships."
"Sandy Gerber has a clear voice and was able to articulate the different ways we communicate in simple, easy-to-understand language, with relatable examples and a fun quiz. I honestly think everyone would benefit from reading this book."
"Gerber's writing style is crisp and concise. Emotional Magnetism is an enlightening read. If you're having trouble communicating or connecting with others, I highly recommend it."
"The writing is lively and positive; it is an enjoyable read. The author shares entertaining and informative personal anecdotes to demonstrate her theories about emotional magnetism. Emotional Magnetism is admirable for aiming to do something unique: it is a self-help book focused on meeting other people's emotional needs. The outcome of helping others feel understood is that communication becomes easier, more pleasant, and successful. This benefits personal and business relationships as well."
"The author offers skills you can understand and (hopefully) implement. It feels fresh, the contents of this self-help book never feel as if they were snatched off the internet and re-written. I honestly felt Sandy Gerber knows what she is talking about. The author can write. She knows how to put a message in an interesting, easy-to-follow way. I´m very happy to recommend this book to anybody looking to communicate better, not just at work, but in their personal life too."
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was selected as 2022 Speak Up Talk Radio Firebird Winner in the Non-Fiction First Time Published category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was selected as the 2022 Independent Publishers Book Award Bronze Medalist in the Relationships category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was awarded the Literary Titan Gold Book Award.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was awarded the 2022 Living Now Bronze Medal Award in the Relationships category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was named the Winner of the 2022 NYC Big Book Award for the Relationships category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" received an Honourable Mention in the 2022 Paris Book Festival in the General Non-Fiction category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was selected as the 2022 Paris Book Festival Winner in the How To Category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was awarded the 2022 Readers' Favorite Honorable Mention Award in the Non-Fiction Relationships category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was selected as 2022 Speak Up Talk Radio Firebird Winner in the Audiobook category.
"Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships" was named the Winner of the 2022 NYC Big Book Award for the Marriage category.
First-Time Author, Sandy Gerber, Wins Three Book Awards for "Emotional Magnetism" in First 90 Days in Market.
