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Formats
Paperback Details
  • 06/2022
  • 978-1-7331474-8-4
  • 420 pages
  • $89.99
W. Gary Winget
Author
FasTrack Export

Adult; Business & Personal Finance; (Market)

This book is for CEOs and marketing managers interested in pursuing a proven strategy for export and global expansion. The book provides a step-by-step trade for maximizing a company's success in global markets by streamlining the export and global expansion process and expoentiallly growing sales and profits while reducing overall costs. The book guides a company through the natural flow of the export and global expansion process from starting up the program through targeting markets, export plans, organization development, distribution, sales and shipping, market penetration, and global strategy.
Reviews
In this clear-eyed, results-minded guide, Winget and Renner lay out their strategic “FasTrack” methodology for businesses of all sizes seeking to build effective export organizations targeting global markets. Arguing that companies are leaving “hundreds of thousands, even millions, of dollars of additional sales on the table because of inefficient and ineffective global growth implementation,” the authors present a flexible, step-by-step approach to choosing and entering into international markets, building effective export organizations and distribution systems, achieving rapid market penetration, and then maximizing sales and profits.

This isn’t a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency, including guidance about establishing teams, setting clear benchmarks, conducting assessments and evaluations, developing resource networks and distribution channels, and the multitude of other considerations it takes to succeed—what to worry about now to save headaches later, and what can be adjusted as the team and company grow more experienced. “You will be systematically updating decisions throughout the process and over time,” the authors note in the introduction, and the framework that follows is notable for its clarity, adjustability, and thoroughness.

Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991’s Fast-Track Exporting. Each worksheet has a clearly defined purpose—"Export Process Flow Chart,” “Promotional Event Budget,” “Trade Term Analysis.” Whether explicating the actions and paperwork a company must take on to secure letters of credit, or offering direction on broader questions of how to achieve greater market penetration, the authors’ decades of experience in the industry are clear. They offer action steps, case studies, and a host of worksheets and briefs designed to facilitate and refine the process.

Takeaway: A highly practical, flexible, and thorough guide to expanding a business into global export markets.

Great for fans of: Donna Bade’s Export/Import Procedures and Documentation; Entrepreneur's Start Your Own Import/Export Business.

Production grades
Cover: A
Design and typography: A
Illustrations: A
Editing: A
Marketing copy: A

Formats
Paperback Details
  • 06/2022
  • 978-1-7331474-8-4
  • 420 pages
  • $89.99

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