Business writing often drones on and on, and official communications have sometimes needed warning labels. We're jaded. Our relationship with words, as people, has become tenuous. But that also indicates an unprecedented opportunity to inspire and reacquaint a brand's audience with joy, hope, and delight. A quick read over coffee, this ebook draws upon specific examples to tie together the common threads that elevate certain messages above the din and motivates readers to buy and become lifelong brand loyalists. Geared toward new and experienced writers, communicators, brand experts, and marketers, GALVANIZE takes readers on a philosophical ride through elements like audience, messaging, style, and innovation to unpack the "how" and "why" behind successful copywriting campaigns.