Idea/Concept: Cohen's text is a memoir of his experiences and a journey through the advertising world. He provides many anecdotes that are relatable, but more importantly, are incredibly entertaining.
Prose: Cohen's lively and often intimate prose is carefully crafted to captivate the reader from the outset and hold their attention. The work offers a fresh and inviting storytelling style with a gratifying narrative arc.
Originality: Cohen's book is set apart from other, less concept-driven memoirs. The author provides unique insight into the world of advertising in its golden era. References to (sometimes) familiar advertising slogans, provide a highly original element.
Execution: It is clear that Cohen has a purpose and direction for his memoir, each anecdote being intentionally timed and placed. Overall, the information is presented chronologically, deviating at times, but always for a compelling reason.
Date Submitted: December 12, 2019