Know Your Capabilities tackles the tough question: “How can I create a truly great strategy?” In a no-holds-barred exposé of his original research and client work, the author lays the blame for the high failure rate of corporate strategies squarely on the all-too-common tendency to create a strategy devoid of understanding the capabilities of the firm. Everyone says that capabilities are important, but hardly anyone does anything about it. Like so much else in business, they believe they can just simply buy a capability. Know Your Capabilities explains why this is a fatal flaw in business strategy, and describes how you can correct for this flaw.