Lobster on a Cheese Plate
Adult; Business & Personal Finance; (Market)
What makes you stand out? In a world filled-with good choices, why should your prospective clients choose you over the competition? In short, it comes down to answering one question: "why should I choose you?" The best answer wins. But there's a catch: prospects start answering that question on your behalf from the moment they become aware of your existence.
This book will show you how to establish yourself as that "best choice" from the onset, dramatically shortening your sales cycle and virtually guaranteeing the sale every time.
In this practical, step-by-step guide, author Mark Harari tackles the intimidating subject of market differentiation with great approachability, a sense of fun, and a uniqueness that helps you hone and focus your business for maximum potential.
Whether you compete in a market saturated with similar service companies, or with franchises and corporations thousands of times your size, Lobster on a Cheese Plate will give the tools you need to take them on... and win.
Through the author's real-world examples, interactive exercises, and free resources available for download, you will come away with actionable knowledge and a firm plan for dominating your market.
Plot/Idea: 8 out of 10
Originality: 8 out of 10
Prose: 8 out of 10
Character/Execution: 8 out of 10
Overall: 8.00 out of 10
Idea: Lobster on a Cheese Plate is a well-written book filled with many marketing and public relations ideas for businesses and individuals. In a market oversaturated with such books, the author provides new ideas and provides readers with time-tested and proven ideas as well. It's a reference book that businesses can refer to for years.
Prose/Style: The author has structured the book in a well-defined way, walking the readers step-by-step through the subjects of business analysis, growth, and achieving success. The text is easy to follow and easy to understand.
Originality: Lobster on a Cheese Plate avoids cliches and platitudes, while containing many illuminating examples and interactive exercises.
Character Development/Execution: Overall, the text is a finely executed marketing book that helps business professionals to become more successful through tried-and-true methods. For readers new to these concepts, they will benefit greatly from Harari's instruction.
Date Submitted: January 25, 2021