P. A. Ritzer has sold thousands of copies of his first book, the award-winning historical Western Seven Ox Seven Part One, Escondido Bound, at over 275 bookstore book signings (over 265 at Barnes & Noble stores alone). He has written Love and the Art of Bookstore Book Signing as an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it. Ritzer does not just detail a method but goes to the heart of the matter. He exposes the real basis of his success in interacting with customers and the people who help him sell books. In Love and the Art of Bookstore Book Signing, Ritzer shows that an author need not be a celebrity to make book signings rewarding for himself and the stores and their customers. Rather, he can create the kind of experience that inspires customers to buy his book and managers to invite him back for 30 or more successful signings of the same book at one store.
Love and the Art of Bookstore Signing is a practical guide for authors (especially self-published and independent authors!) to engaging in successful bookstore-based book signings, with the goal of promoting one's book and earning good publicity. Author P.A. Ritzer has personally signed copies of his debut novel, "Seven Ox Seven, Part One: Escondido Bound" at over 175 bookstore events, and some stores have hosted him over fifteen times; he draws upon this wealth of personal experience to give a practical run-down of what to expect, what to prepare for, and the right attitudes for success. From the four most essential virtues of a successful book signer (Humility, Flexibility, Tenacity, and Gratitude) to humorous anecdotes to solid, essential advice (including how important it is to be able to take "no" for an answer), Love and the Art of Bookstore Signing is a "must-read" for any author about to plunge into the book-signing scene.