The ‘Man in the Bath’ videos were an overnight internet sensation. Dr David Dunn was as surprised as anyone when his philosophies and thoughts on the World went viral, and he unexpectedly gathered a huge cult following from the numerous occupants of cyber-space who seemed lost in life, desperate for answers, and happy to accept his wisdom, insights, and guidance, as gospel. But the internet can be an untameable beast, and before he even realised the extent of his new influence, some followers were already using his words and influence out of context, for their own nefarious ends. David naturally wanted to put the record straight, but society doesn’t want to hear the truth when it already has ‘the answer.’ The ‘Man in the Bath’ was a huge success. A worrying success. A very dangerous success.