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Pierce Brantley
Author
Not Your Job

Adult; Business & Personal Finance; (Market)

#1 best-selling author Pierce Brantley is back with a new way for entrepreneurs to save time, avoid burnout, and discover a proven path to stress-free people management.

Do you know why most entrepreneurs never see their business grow to its fullest potential? It’s not their talent or work ethic that stops them. It’s not even the quality of the product or service. Even the best small businesses will fail if the owner never discovers how to leverage the time and talent of other people. In Not Your Job, you will learn a new approach to people management that is fast, easy, and will not dilute your influence in the business. You will also learn a new method to delegation, how to avoid micromanagement when things get hectic, and the secret to achieving the mindset of a winning, competition-ready business owner. You will even learn how to foster innovation organically—with little to no effort from you.



Inside you will discover:

  • Why most business owners fail to grow their business to its full potential
  • A new approach to delegation for today’s fast-paced business climate
  •  How to get busy work off your plate for good
  • The exact steps to structure work and reporting
  • New strategies for creating a workplace that works for you
  • What a new hire needs to be successful (even without you watching)
Plot/Idea: 7 out of 10
Originality: 6 out of 10
Prose: 7 out of 10
Character/Execution: 9 out of 10
Overall: 7.25 out of 10

Assessment:

Plot: Brantley proposes clear-cut guidelines to address time management, with concise steps to achieving his identified goals. Some readers may view this as more of a foundational study, though the book’s suggestions are easy to apply.

Prose: The prose balances informal and technical jargon well, with concise explanations that accentuate Brantley’s ideas while making them user-friendly.

Originality: Brantley fleshes out basic ideas and offers readers step-by-step guidance alongside personal examples. The material is easy to understand and logical—but aside from interesting metaphors and clear prose, it sticks to the routine.

Character/Execution: Using understandable metaphors, Brantley breaks down different areas of application for readers—and he maintains a well-organized structure throughout the book that uses repetition to drive home his concepts.

Date Submitted: November 17, 2022

Reviews
“The sooner you learn to delegate, the sooner you will increase your profits, recover your time, and live the dream you pursued at the onset of your entrepreneurial journey,” writes Brantley (Calling: Awaken to the Purpose of Your Work) in this practical resource for business-minded readers. Brantley confronts the entrepreneurial burnout that so often follows on the heels of success, offering readers insider tips on delegating workloads as the “single most critical skill a talented entrepreneur needs to grow beyond themselves.” He promises that achieving freedom, balancing time, and clinching success are not mutually exclusive, despite the high rates of business failures haunting entrepreneurs.

Complete with a chapter summary for quick reference in the introduction, this concise, user-friendly guide offers valuable answers for beginners and experts alike. Brantley tailors the advice to the management level, cautioning against micromanaging (he likens it to “Dante’s third level of hell”) and suggests mindful managing instead—the art of self-awareness combined with a calm acceptance of reality. He outlines fundamental business concepts in an easy-to-follow grid, including how to train new hires, categorizing employee work according to theme, and the need to research industry standards to accurately predict time management. On a more personal level, Brantley delves into boss/employee relationship dynamics, advising on good boundaries and employee empowerment.

Brantley breaks down his ideas smoothly, building on foundational knowledge with succinct advice: “The mechanics of delegation are built on the mastery of tasks, technique, and time” he writes, and once delegation becomes a well-practiced habit, Brantley suggests that trust and performance improvement will follow closely behind (“In management, facts are the foundation of trust—and trust is the means and measure by which you delegate”). With a focus on organization, time management, and employee relations, this is a must read guide for anyone in a business leadership role.

Takeaway: A user-friendly guide for entrepreneurs learning new ways to delegate and bring on help.

Great for fans of: Charles C. Malone’s The Art of Delegation, Julie Zhuo ‘s The Making of a Manager.

Production grades
Cover: A-
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A

To avoid burnout, entrepreneurs should harness the “power of delegation,” which, according to this sensible program, “leverages the time and talent of other people to increase your profits, time, and mental health.” Business consultant Brantley (Calling) outlines a four-step process for delegating work to employees: educate a new hire about the company’s goals, train them by demonstrating how to perform tasks, allow the employee to take over day-to-day matters while reporting progress to superiors, and then promote the employee to a managerial position in which they might delegate some of their own work. Personal anecdotes illustrate the advice. For instance, Brantley recounts how his role at a marketing startup was abruptly changed to include directing commercials, which he had no experience in, and encourages readers to avoid such mismanagement by outlining a few broad “themes” that determine the scope and nature of an employee’s role (an administrative assistant’s might include “schedule management,” “proof content,” and “client management”). Brantley’s advice maintains a practical focus throughout (he models how to create a time audit for determining which tasks to delegate), and the cogent presentation will help readers learn “how to think like an entrepreneurial manager” and “build a culture that invites good talent.” Small business owners eager to grow their operations will want to check this out. (Self-published)
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