Brown’s core message—that we have very little time to make massive, life-altering changes in order to save life on the planet as we know it—is delivered alongside copious links covering topics that range from media misinformation to political movements. He never shies away from his fears that we have gone too far as a species to be able to reign in the incredible damage already done, which means the book may prove too wrenching for readers who prefer a sunnier outlook.
Brown sounds a resonant alarm about what’s likely to come if immediate action is not taken, and his advice about alternative personal habits and choices that any of us can make are welcome, though some of the recommendations are challenging. Brown suggests humans stop procreating, arguing “there will be enough younger people to carry on due to accidental pregnancies and births,” and he advises an immediate end to mass tourism that results in unaffordable ecological damage. His writing will spark a fear for the future, but readers will walk away empowered to make personal changes to thwart some of the most dire consequences of resource waste and pollution.
Takeaway: A stark analysis of the threats to our planet, with a provocative call to action for environmentally aware readers.
Great for fans of: John Doerr’s Speed & Scale, Mike Berners-Lee’s There Is No Planet B.
Design and typography: B
Marketing copy: A