OMG … Is That My Brand?
Paul Frise, Ph.D., author
Your personal brand is commonly thought to be composed of your skills and values in general. The important part often overlooked is how we personally communicate whatever that brand is at work, at home, at play, and socially. Improving a brand also involves improving the communication skills that present our brand. Improving communication effectiveness can foster the quickest noticeable enrichment of a brand. When communication skills improve, as part of a brand, so will other abilities and values. Almost automatically, these skills will convert your proactive efforts into a continuous and enjoyable improvement venture. Personal brands are important to everyone?men and women of all cultures and ages, and not just to the entrepreneur. A personal brand is like the secret sauce that can make you stand out as a person who can accomplish anything you set out to do. It works for a homemaker who manages the household and family affairs as well as for a person with a corporate job, young and old alike. If you do not develop your own personal brand, others will do it for you.