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On Good Authority: 7 Steps to Preparing, Promoting and Profiting From a How-to Book That Makes You the Go-To Expert
Anna David, author
The average book sells 300 copies and doesn’t change the career—or life—of its author whatsoever. Instead, it becomes shelf decoration—one that happened to take a lot of money and effort to create. It doesn’t have to be this way. After all, you probably already have enough books on your shelf. Whether you’re ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don’t do anything to help your business, On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book that Makes You the Go-To Expert is for you. Culled from dozens of interviews with top founders, CEOs, thought leaders and authors like Robert Greene, Chris Voss and Jay Abraham, On Good Authority walks you through a proven system for planning, promoting and profiting from your own how-to book while also breaking down how this kind of book can build your authority in ways nothing else can. In this book, you’ll learn how to: Find an idea that will attract your ideal client so you can actually generate income from your book Nurture an audience while your book is being written so you don’t end up releasing your book to crickets Break into the media big leagues by scoring appearances on shows like Today and Good Morning America Land podcast interviews that can lead to big book sales Create and secure paid speaking gigs with your newfound authority Have a tool that builds your business 24-7 for the rest of your life, without ever asking for a raise or complaining And more. As Robert Greene says himself (in this book), “A book is the royal path to any kind of success you want in life.” But the royal path requires very specific steps (but no curtseys). Learn what they are by buying On Good Authority today.
David (Party Girl) makes it look easy to become an authority on any subject and then publish a book on it to serve as a calling card, open doors to publicity, and increase your business profits. Rather than offering guidance about writing a book, David concentrates on seven steps to accomplish before, during, and after the writing process to cultivate an audience. She writes, “it’s about first having the right book topic and then consistently working to build your authority.” David asserts that having published a book, including ghostwritten or self-published, makes you a quintessential authority, a status that can lead to recognition and opportunity. She capably weaves in anecdotes and quotations from successful business leaders and founders.

David’s seven steps prepare the potential author for nurturing, promoting, and profiting from a book. For example, before starting a book, authors should think of a lucrative, niche topic that will cater to a specific audience—and study one-star reviews on Amazon to understand what readers want. During the writing process, keep your potential audience engaged by building followers on social media, writing a newsletter, and gathering subscribers. Then she lays out steps for exploiting social media platforms like Mastodon and BeReal, writing press releases, and securing media appearances. Finally, profit from your book, which has by now built you up as an authority, by securing paid speaker gigs, keynote speeches, and directing clients to hire your business or buy your products.

In an age when traditional book publishing with agents and editors are increasingly passe, self-publishing and promotion are more accessible than ever, yet it’s ever more incumbent upon authors to put in the work beyond just writing. David’s how-to is frank—even unromantic—in its breakdown of what it takes to sell your own how-to. Despite some repetition of basic ideas, David delivers practical advice on navigating modern methods of self-promotion that can enhance your publicity and profits.

Takeaway: This hands-on guide urges authors to promote, profit, and become authorities.

Comparable Titles: Brooke Warner’s Green-Light Your Book, Barb Drozdowich’s The Author's Guide to Book Promotions.

Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A