Tight buddies since NYU, Ric and Hal dream of producing the next audience smash. But to pay the rent, they must work for Ric's megalomaniac father, Malcolm, owner of the most powerful advertising firm on Madison Avenue. Ric's long history of bumping heads with his disapproving dad comes to a boil when Malcolm cruelly fires Ric and Hal, sparking a twisted journey of personal exile and exploration neither of them could have imagined. Long held family secrets, deeply buried personal truths, and a passionate, unrealized love between Ric and Hal explode along the way as they scheme to prove to Malcolm how resilient they are.