Through gorgeous photos, illuminating research, lots of engaging individual stories, and even some cleverly anthropomorphized animals (including Lucinda the Monarch Butterfly and Pat the Pooper), Erickson illustrates how a healthy ecosystem works for nature and for humans. Erickson takes care to include stories of urban farms, such as Green Leaf Learning Farm in South Memphis, and to spell out how consumer choice can drive demand for regenerative agriculture, crucial steps in starting to bring change when “chemical fertilizer-intensive, input-intensive farming” takes up 99 percent of American cropland.
Although his urgency is clear, the primary note that Erickson strikes throughout the book is one of hope. The tools and techniques of regenerative agriculture may feel new (though they are deeply traditional) but they work, and work better than industrial agriculture. He makes a persuasive case that, in the long run, regenerative agriculture can even be more profitable than conventional agriculture. Erickson argues that what we need now is the courage and the hope to take bold steps for the health of humanity and the planet. Anyone interested in new directions for agriculture, as a consumer or farmer, will benefit from this well researched, carefully written and beautifully illustrated exploration.
Takeaway: This endorsement of regenerative agriculture will fascinate readers invested in the future of farming.
Great for fans of: John Kempf’s Quality Agriculture, Gabe Brown’s Dirt to Soil.
Design and typography: A
Marketing copy: B