This book helps every retailer and small business owner focus on what really matters. Learn the 7 principles and how to focus on them to WIN every day. "WIN Today" sections give store owners, managers and employees specific things they can do to re-focus on what really matters. WIN Today actions are like having a retail coach work with you every day to improve your retail business. If you are struggling … If you feel as if you and your team are working hard but you are not getting the results you want, you will find specific things you can do today to WIN in retail.