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Formats
Paperback Book Details
  • 02/2019
  • 9780578442587
  • 302 pages
  • $16.99
Ebook Details
  • 02/2019
  • 9781386725299 B07MRK8QVQ
  • 302 pages
  • $8.99
Retail the Second-Oldest Profession: 7 Timeless Principles to Win in Retail Today
Retail success comes from just 7 Timeless Principles. Each chapter dives into real-world examples of how stores can drive new sales and create lasting habits with their shoppers. Over 70 topics within the book include a "WIN Today" section that gives store owners, managers and employees specific things they can do re-focus on what really matters. A guidebook to help online and brick and mortar retailers become more competitive, more enduring and more enjoyable for customers and employees.
Plot/Idea: 8 out of 10
Originality: 9 out of 10
Prose: 7 out of 10
Character/Execution: 6 out of 10
Overall: 7.50 out of 10

Assessment:

Plot: The book walks the readers (presumably, retail business owners) through a series of strategies and tactics designed to steer them towards success. It delivers an outline that readers can continually revisit, and encourages engagement through a series of self-assessment worksheets.

Prose: Delaney conveys her information in a conversational but authoritative voice that comes off in a positive, friendly, and upbeat manner. There is room for improvement: the writing often veers into tangential directions that do not add value to the overall message, creating unnecessary wordiness and distracting readers.

Originality: The book covers a topic seldom discussed in today's digitally forward business philosophies: the brick and mortar retail operations. It provides an original, refreshing, and crisp point of view that revisits age-old advice with an update to fit today's modern needs.

Character/Execution: The book gives readers insights into the author's rationale and opinions on how to successfully run a retail business. However, other than writing with a commanding tone, Delaney fails to establish her credentials, explain what makes her an industry expert, or give readers a compelling reason why they should take her advice.

Date Submitted: October 04, 2019

Formats
Paperback Book Details
  • 02/2019
  • 9780578442587
  • 302 pages
  • $16.99
Ebook Details
  • 02/2019
  • 9781386725299 B07MRK8QVQ
  • 302 pages
  • $8.99

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