**Editor's Pick** BookLife Review from Publishers Weekly
**Readers' Favorite 5-Star Award Winner**
"A strategy-packed business marketing guide" - *Editor's Pick* BookLife Review from Publishers Weekly
"This book is terrific. I could hardly put the book down after I started reading it." - Joe Wisinski for Readers’ Favorite
"Brilliant" - Ryan Bennett, Financial Consultant and 5-Star Reviewer
"One of the most important marketing books you will ever read!"
-Mike Scotto, Former Div. Director of Marketing, JCPenney
Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.
Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…
People buy for emotional reasons. Yet "emotional selling" is missing from most marketing.
That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.
Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
Consider this.
What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?
More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you'll be surprised at how easy and powerful this can be.
The Answer Is "Right-Brain" Selling
Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.
Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.
But that’s about to change for you.
Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you've always wanted to reach.
Here’s a sampling of what’s included:
- How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product
A trick top attorneys use that transforms fence-sitters into rabid fans
How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business
When a "logical" presentation may be the wrong approach to winning sales
Five words that establish instant credibility, even with tough customers
How to avoid “trigger” words that sabotage your ads and sales pitch
A simple twist to WHAT you say that magnifies your power of persuasion
“Shock Words” that stimulate the emotion center of your prospect's brain
- How a TURN-OFF can be the greatest TURN-ON for your prospect
Five ways to "surprise" your prospect into buying from you
And more!
All this, divided into 14 strategies that you could start using almost instantly.
Once you experience it, you’ll wonder why no one told you about this before!
So, if you want an easier way to get people to buy your products and say YES to your ideas...
then scroll up and click the “Add to Cart” button now!
Quarter Finalist
Assessment:
Plot: Marketing specialist James I. Bond teaches readers how to make their ideas and products stick in their target audiences’ minds using fourteen simple principles that draw on tried-and-true sales strategies. Novices and professionals alike, with advertising budgets large or small, will find Sell More With A Right-Brain Marketing Strategy a perennial and valuable resource.
Prose: Bond’s accessible, punchy prose make his tips and stories easy to absorb and implement. Short paragraphs keep the read swift and entertaining, delivering content at once powerful and concrete.
Originality: Using his trademarked “BRAIN GLUE” concept, Bond offers a fresh synthesis of foundational marketing principles and real-world experience for getting a product noticed, remembered, and sold—in other words, to make it stick. With the scope of a textbook and the intimacy of a trusted advisor, Bond connects readers to an array of marketing strategies that work equally well in daily transactions, such as buying a car, as in business settings.
Character/Execution: Sell More with a Right-Brain Marketing Strategy gets right to the point and delivers a wealth of information based in research, experience, and relatable examples. A must-read for anyone who wants their message to be unforgettable.
Blurb: An easy-to-read and entertaining guide packed with strategies for taking sales to the next level.
Date Submitted: October 04, 2022
A strategy-packed business marketing guide, Sell More with a Right-Brain Marketing Strategy is a quick-paced learning tool designed to show business owners, marketing professionals, attorneys, or others how to boost engagement and create a marketing kit that will grab their audience's attention. Presenting many helpful examples of successful marketing and branding, plus guidance on how to shape strategies tailored to individual needs, Bond has crafted a resource offering inspiration and practical advice for anyone looking to target their intended audience—or to fix what’s not connecting with that audience in an existing campaign.Writing in inviting, conversational prose and insider’s lingo, and drawing on his years in the persuasion business and his work on big-ticket campaigns, Bond showcases his credentials as he presents his acronym-based “Brain Glue” method (with fourteen strategies to “to influence, persuade, and sell just about anyone, anywhere, anytime”) and his “Steam Attractors” toolkit, a suite of specific pointers for selling an idea, cornering tone, simplifying the complex, and “connecting your product or idea to something your prospect already knows and values.” Bond makes the case that these techniques have been tried, tested, and successful. Relying heavily on well known successful slogans and catch phrases that readers will remember, even from years ago, Bond showcases how making something "stick" in a potential buyer’s memory greatly increases the likelihood of creating an actual buyer.
Each chapter builds upon the last, pairing a crash course in Bond's methods with examples of their sources and potency. Consideration of famous lines such as "If the glove don't fit, you must acquit" or examinations of the brilliant marketing of brands such as Head and Shoulders offer examples of powerful strategies in practice while illustrating Brain Glue’s techniques as well as the persuasive power of familiarity. This will prove valuable to entrepreneurs, social media managers, or anyone who needs to build a better connection with a targeted audience.
Takeaway: A polished, practical marketing guide offering strategies and tips for targeting any audience.
Great for fans of: Seth Godin, Martin Lindstrom’s Buyology.
Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A
