"You don't have to be a brilliant writer to be an effective one," declares this guide for those who create for work, school, social media, publications, articles, books, blogs, journals, websites, marketing materials, video platforms, anywhere words matter.

Become a better, more effective communicator by following its 41 pro how-to tips from an expert writer, editor, and entrepreneur with more than four decades experience as a creator. Each pro tip falls under one of the Seven Cs of an effective work of writing: Creative, Concise, Credible, Consumer-Centered, Current, Collaborative, and Competent.

Through extensive research and by recalling professional experiences, the author presents an engaging commentary on what does and does not work in writing, with an emphasis on practical things readers can do to improve their communication skills.

Tips include, "Hone Your Voice," "Write Tight," "Achieve Authenticity," "Respect Readers," "Take Notes," "Diversify Voices," and "Revise Relentlessly."

Inspired by the venerable The Elements of Style, the author collects wisdom about writing from books, articles, websites, blogs, and other sources.

This guide captures information and inspiration in an easy-to-read, scannable format for everyone from high school students to seniors.

By navigating the Seven Cs, readers can profit from their talent, imagination, and passion.