Roach Lewis’ approach isn’t new. Readers will find many of her “she rules” familiar, including No.3 “Be Willing to Adapt and Calibrate,” and No. 4 “Attitude Is Everything.” The value in Roach Lewis’ guide stems from her contextualizing of these ideas into a feminist business framework that positions awareness, inclusivity, and empathy as assets required for a thriving entrepreneur. She declares that “military business strategy doesn’t serve anyone anymore” and that business owners’ time is better used learning how to be vulnerable in their leadership and to create harmony between work and home life through the use of boundaries. Roach Lewis assures readers that by following these rules, they will learn to “relax into their zone of genius” and “embrace all [their] dimensions.”
Roach Lewis does acknowledge her racial and socioeconomic privilege, but there are times when the guide lacks suggestions for people who do not have access to the same resources as Roach Lewis does. Beyond that omission, there is ample material within her rulebook for any entrepreneur, whether they’re in the start-up stage or a seasoned CEO, who wants a fresh, feminist perspective on business growth and the future of entrepreneurship.
Takeaway: A women-centered rule book for entrepreneurs seeking business growth via feminist business strategy.
Great for fans of: Rachel Rodgers’s We Should All Be Millionaires, Brené Brown's Dare to Lead, Kim Scott’s Radical Candor.
Design and typography: A
Marketing copy: A