Do you want to increase your audience for your podcasts, videos, live events?
This book is for any business executive, media producer, event organizer, educator, or employer who is ready to attract a more diversified audience for podcasts, videos, and live events. You can do this by reaching more than 48 million deaf and hard-of-hearing people in the United States and 466 million of them worldwide. Most of these people can access all your aural information when you provide high-quality, same-language captions and transcripts. This book will show you how.
Professional captioning access also benefits many people who can hear: foreign language speakers, remedial readers, individuals with learning disabilities, those in noisy or quiet environments, and many others. Captioning can help your business because it improves experience for your users, attracts your loyal customers, and increases ROI to your businesses.
Anyone interested in improving communication and information access will find this book useful and enlightening. Sound Is Not Enough: The Art of Captioning for Universal Access dispels common myths about deaf and hard-of-hearing people, describes the author’s lived experience with deafness, and shares some examples of quality captioning for various types of aural information that can be enjoyed by anyone, regardless of hearing abilities.
The book can be purchased on http://audio-accessibility.com/book.
Plot/Idea: Kouznetsova cogently urges business leaders and media professionals to broaden their audience to include members of the deaf and hard-of-hearing communities by taking a few actionable steps--most notably, by including universal captioning when presenting aural information.
Prose: Kouznetsova's prose is even and approachable. She provides a fine blend of informative blocks of writing, clear definitions of unfamiliar or frequently misunderstood terms, and bullet-pointed lists.
Originality: Sound Is Not Enough is unique in its focus on the benefits of captioning for those with hearing issues as well as individuals with learning disabilities, foreign language speakers, and more.
Character/Execution: Sound Is Not Enough examines how providing accommodations and resources for deaf and hard-of-hearing individuals can not only meet the needs of an underserved community but can also increase revenue. The author provides valuable insights into the needs of those with hearing difficulties, bringing compassion and first-hand knowledge to the topic.
Date Submitted: January 05, 2023