Steblay elevates her material with several informative illustrations, particularly those that spell out technical tips, including how to conquer LinkedIn layouts or understanding retirement contribution limits. Much of her advice is targeted toward career consultants more so than entry level professionals, though she does include some introductory material (choosing an appropriate business structure and a quick rundown of applicable permits and licenses stand out). Her myriad personal examples of working with clients and helping connect consultants with companies in need of their expertise ground the guide’s advice.

For readers partial to hands-on counsel, Steblay includes various pointers and exercises to spark inspiration, including a set of questions to help professionals avoid common self-employment mistakes and a breakdown of useful apps and programs designed to streamline business planning and execution. Steblay’s keys to success can be strategically applied at any level, whether focusing on her tried-and-true methods to grow business, steps to building productive websites, or suggestions on mastering the confidence needed to achieve professional dreams. Ultimately, her straightforward advice empowers readers to “keep going,” no matter what, as she promises, “You’ll eventually gain momentum, and things will get easier.”

Takeaway: Self-employment guide featuring hands-on tools and straightforward advice.

Comparable Titles: Michael Zipursky’s Consulting Success, Richard Newton’s The Freelance Consultant.

Production grades
Cover: B
Design and typography: A-
Illustrations: A-
Editing: A
Marketing copy: A