How can you be sure that content marketing is a good fit for your small business and, if it is, how do you get started? This book will help you answer these questions and more by:

• Quickly bringing you up to speed on the essentials of content marketing so you can decide if it’s a good fit for your business;
• Teaching you the content creation basics you need to get started while helping you overcome common obstacles; and
• Supporting your ongoing content marketing efforts by showing you how to hire help and with free access to a growing collection of online resources.