Although compact, Almossawi’s handbook thoroughly analyzes the power of innovation within a tech-world framework. Drawing from years of design industry experience with companies including Apple, Nike, and Intel, he breaks down the thought processes, mindset, and environments that have fostered innovation, often illustrating the concepts with examples from the lives of Steve Jobs, Thomas Edison, and others. Almossawi presents guidance in a light, motivational tone, giving the handbook an airy and companionable feel that will resonate with readers—and the addition of key takeaway points sprinkled throughout the guide keep the emphasis on the practical. Particularly helpful are the eight practical exercises included at the end, such as “The Post-It Note Challenge,” aimed to help readers stimulate their creative brain by working off of instinct.
Readers will find this handbook rich with constructive advice. Almossawi states: “Many of the advances that we take for granted were driven by those who were willing to ask simple questions that others may have seen as foolish,” and he asserts that “childlike wonder” is an essential skill for innovation, encouraging readers to view the everyday through a quizzical lens. Creative minds, especially designers, will appreciate Almossawi’s chummy, inspirational manner in this accomplished guide.
Takeaway: Designers and other creatives will enjoy the fresh, practical feel of this guide to innovation.
Great for fans of:Scott D. Anthony’s Eat, Sleep, Innovate, Jeff DeGraff and Staney DeGraff’s The Creative Mindset.
Design and typography: A
Marketing copy: A