Cakebread’s experience applies primarily to tech fields, although he offers steps that will be helpful to founders in other areas as well. He brings expertise and humor to his explanations of, for example, the various roles on an investment banking team and how to decide which investors to court and which to avoid. And he makes graceful use of subheadings and bulleted lists to make it easy for readers to follow along.
The audience for this type of guide is niche, and founders embarking on this process will ultimately need more counsel than a book can give. But this highly professional guide delivers a valuable orientation to an intimidating and mostly opaque process.
Takeaway: Company founders looking to go public will find this thorough guide both useful and encouraging.
Great for fans of: Philippe Espinasse’s IPO: A Global Guide, Steven M. Bragg’s Running a Public Company.
Design and typography: A
Marketing copy: A