The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits
Wendy MacKenzie Pease, author
A domestic strategy and only one language means lost revenue and missed opportunities. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. This is the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools.