“In The Nine, Phil Simon adroitly lays out the current landscape of emerging technologies. Readers will quickly grasp the importance and effects of today’s most essential trends.”

—​Jeremy Bailenson, Thomas More Storke Professor of Communication, Stanford University and author of Experience on Demand

“A must-read for every leader in every company. The Nine is a timely, realistic, inspiring, and sometimes scary book about the new world of work. Read it and weep (or reap)!”

—Jay Baer, coauthor of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

“The past few years have been a blur of confusion for leaders and employees. Fortunately, Phil Simon cuts through the clutter and points out the few signals in the workplace you can’t afford to dismiss as noise.”

—David Burkus, author of Best Team Ever and Leading From Anywhere

“The Nine is a dynamic and essential book on the future of the workplace, deftly navigating the implications as a wave of new technology crashes into decades of tradition.”

—Alex Kantrowitz, host of the Big Technology podcast and author of Always Day One: How the Tech Titans Plan to Stay on Top Forever

“Technology, economy, business models … In The Nine, Simon pushes you beyond the five or six issues you likely have on your radar. You’ll gain a clearer view of the forces coming together and see new opportunities—and risks. Be prepared. Be ahead.”

—Terri Griffith, Keith Beedie Chair in Innovation and Entrepreneurship, Simon Fraser University and author of The Plugged-In Manager

“In an increasingly complex world, Phil Simon does us a great service by simplifying the sources of the seismic shifts we see all around us. I dog-eared the crap out of it for future reference.”

—Karin Reed, CEO of Speaker Dynamics and coauthor of Suddenly Hybrid: Managing the Modern Meeting

“Never before has the workplace been as confusing and dynamic as it is today—and things will only intensify in the years ahead. Simon provides much-needed analysis, synthesis, and guidance.”

—Gerald C. Kane, C. Herman and Mary Virginia Terry chair in business administration at the University of Georgia and co-author of The Technology Fallacy

“With The Nine, Phil Simon makes it clear that going back to normal isn’t feasible. He highlights the key forces driving the chaos that is upending how we work, from generative AI to automation. It can be tempting to yell, “Stop the ride, I want to get off.” But by cataloging each force and separating the hype from the substance, Phil also makes an optimistic case to embrace these forces, even though it means completely rethinking where we go from here.”

—Tom Fishburne, Creator of Marketoonist and author of Your Ad Ignored Here

“Provocative, bold, and insightful. The Nine is nothing short of a tour de force. Business leaders who ignore Simon’s latest creation do so at their own peril.”

—Brad Feld, partner at Foundry, co-founder of Techstars, author, runner, reader, and hermit