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Stephanie Chandler
Author, Service Provider
The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing

Adult; Business & Personal Finance; (Market)

Are you ready to turn your passion into a profitable business? The Nonfiction Book Publishing Plan is loaded with proven strategies, real-world examples, and fascinating interviews with successful authors who started from scratch just like you. In this content-rich book, you will learn how to:

  • Identify profit opportunities from and around your book
  • Set up a legitimate and professional author-publisher business
  • Write your manuscript faster than you thought possible
  • Avoid mistakes new authors make and get your book published the right way
  • Enlist beta readers, get endorsements from well-known authors, and generate book reviews
  • Launch your book into the world with as much buzz as possible

As nonfiction authors, publishers, and internet entrepreneurs with over three decades of combined industry experience, we understand your unique goals and challenges. We also have the experience to show you how to produce your nonfiction book in the most professional way possible, while you turn your passion into a profitable business.

Whether you’re writing self-development, business, memoir, how-to, spiritual, narrative, or other nonfiction book, this authoritative guide by experienced industry professionals will provide you with the solutions you need to achieve your publishing goals.

About the Authors

Stephanie Chandler is the author of several books including The Nonfiction Book Marketing Plan. She is the founder and CEO of and, and a frequent speaker at writers’ conferences and events.

Karl W. Palachuk is the author of several books including Relax, Focus, Succeed. He is also a consultant to IT consultants and a frequent blogger at and

Two independent-publishing gurus present a keen-eyed, thorough view of the basics of getting a self-published book written, designed, distributed, and publicized. They know their stuff: Palachuk owns a technology consulting firm, the Sacramento Small Business Server User Group, and a publishing business, the Great Little Book Publishing Company, while Chandler is a former bookstore owner and the CEO of the company through which they (appropriately) self-published this book. They demonstrate that the strategy of self-publishing nonfiction is very different from fiction, and extends beyond the book itself; many authors will want to use their books as brand extensions. Self-publishing, Chandler and Palachuk observe, makes authors into entrepreneurs—if they aren’t already—with the success of their book firmly in their hands. The authors weigh the pros and cons of self-publishing versus going with a traditional publishing house, and tackle profitability, distribution, soliciting endorsements and reviews (they suggest that when readers privately reach out to praise a book, authors should “reply with gracious appreciation and ask the reader to post a review online”), selling on Amazon, and a plethora of other how-to topics. Backed with case studies and resources, this is a useful guide for nonfiction authors aspiring to bestsellerdom. (BookLife)