To cultivate is “to nurture and help grow.” Farmers cultivate crops, fundraising professionals cultivate donors, and celebrities cultivate their images. Ultimately, when you cultivate something, you develop it into something greater than it originally was. The Relentless Cultivation of You! is an intriguing approach and unique perspective to understanding some of the elements from our past and how they help to shape our personality, our core values, and the development, implementation, and pursuit of plans for our present and future. These elements are the road-signs or markers along the path of our journey that often establish the route we take, and this understanding gives clarity to why several people pursuing the same goal may take distinctly different paths