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Think In Color
Think in Color: ‘Cause Black & White Is Cool in Everything but Thinking by Sofia Santiago is a personal and professional development, thought-provoking book about expanding your thinking. Santiago sustains that most of us have been conditioned (directly or subliminally) to think in black & white (B&W) and she provides you with actionable steps to evaluate your B&W thinking patterns while empowering you to test and practice thinking in color. After reading Think in Color, you’ll feel better prepared to solve life’s dilemmas; more positive about your self-worth, decision making, and negotiation abilities; and better equipped to get more of what you deserve. This short, engaging book uses stories, examples, and humor to map out simple techniques that you can put to use immediately to feel the peace of mind and cool confidence that will get you excited about your own personal power.
Reviews
Reader's Favorite

Reviewed By Jennie More for Readers’ Favorite

Think in Color by Sofia Santiago is a self-help, personal and professional development book about expanding your thinking. She refers to the various cones of color, and through these cones, she helps readers apply a colorful way of dealing with conflicts, opportunities, or any situation that requires you to decide. When you think in color, you see alternative possibilities and solutions rather than the standard binary options of black and white, which restricts your individual growth. Santiago shows practical examples of how she has applied the three cones of color she presents and how else to use them in real-life circumstances. She advocates for how thinking in color can expand your horizon, helping you live a more abundant, colorful life.

Think in Color by Sofia Santiago is a thought-provoking book that empowers readers to expand their thinking. Santiago has crafted a well-conceived theory that she proves through demonstration. Her pragmatic approach to presenting her theory will leave you wondering whether you're a color thinking or black and white thinking kind of person. Think in Color provides actionable steps to evaluate your black and white thinking patterns while empowering you to test and practice thinking in color. Santiago's witty tone and comments entertain and delight from beginning to end, making reading a joy while leaving you with much food for thought. I thoroughly enjoyed reading this book, and this is a must-read for anyone in leadership or management roles.

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