Helpful “Focal Points” summarize the central views of each chapter—such as “Capability is what allows self-reliance and independence”— and action steps challenge readers to put Everett’s insights into play (“List what you currently depend on others for that you can reasonably learn to do yourself.") Everett draws heavily on his athletic prowess and experience, liberally flexing his sports analogies repertoire (“If we’ve spent the last several years religiously watching boxing or MMA and have never been in a fight, it’s easy to believe ...”) and providing an abundance of training templates, perhaps more than most readers will need. Still, his direct voice and strong, common-sense approach will likely propel sympathetic readers into action.
With a repeated emphasis on staying cool, calm, and collected, Everett teaches preparation for adversity and healthy risk-taking (“the truly tough have the confidence, security in their identities and belief in their values to make the kinds of choices others fear”) while neatly laying out his four Cs in a clear and practical roadmap toward becoming “truly tough.” Everett admirably argues that personal values and identity must match up with life choices, demonstrates that for the truly tough violence must only serve as a last resort, and tasks readers with staying committed to their goals, even in the most drudging of circumstances. Readers hungry for inspiration and straight talk about toughness will find much to savor.
Takeaway: Sports aficionados and self-help fans will find plenty of motivation and advice in this guide to acquiring true toughness.
Great for fans of: Judy Ho’s Stop Self-Sabotage, Damon Zahariades’ The Mental Toughness Handbook
Design and typography: A
Marketing copy: A
"Greg has done a terrific job of taking the intangible quality of toughness and given us a concrete, actionable, step by step process for understanding it and adopting it into our own lives."
“Tough should be required reading for every person who aspires to be better. Truly a remarkable book!"
"An inspiring and enlightening read for anyone looking to understand what being tough truly means... and why it matters."
“Leave it to none other than the razor sharp Greg Everett to have us laughing out loud at precisely the same moment we also realize we could stand to be a little tougher. He shows us the true nature of toughness and perhaps more importantly how to get there. This book is likely to make you laugh and nod in unision, and most certainly will light a fire under you."
“I spent 20+ years evaluating students during some of the military’s toughest selection courses. I know what determination and toughness is. I also know failure. I wish I had this book to reference for those who lost focus and faltered. Tough is the most in-depth and comprehensive book on mental toughness I’ve seen."
"Power self-reflection with an emphasis on integrated personal development. An important read for anyone looking to sharpen their most vital tool... the mind."
"Greg Everett's deep insights on this topic encompass the message we all need, now and going forward."
“Greg has done an excellent job at detailing an actionable approach to developing this essential attribute that is largely missing in today’s world. Tough is highly recommended reading."
“Life has a way of challenging us when we are most vulnerable. Tough is a great litmus test that will help you flush our your weak points. It is a comprehensive guide for all citizens that will help build the mental, physical and emotional intelligence necessary to thrive."
“Tough sets the standard for awareness and recognition of what toughness actually is. The cerebral concepts and explanations of the human reaction to mental and physical challenges coupled with the essentials required to overcome those challenges will enable unbelievable success for every reader."
“Greg Everett nails the elusive concept of being tough in a way that has not been done before. If you wonder how you can face adversity, improve your training in sports or self-defense, or just be better equipped to withstand the trials of life, read this book. It just might change your life."