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Formats
Hardcover Book Details
  • 09/2019
  • 9781647040062
  • 322 pages
  • $24.99
Paperback Book Details
  • 09/2019
  • 9781950282432
  • 322 pages
  • $17.99
Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)
Lisa Lindahl invented the first sports bra in 1977. This is the improbable story of a young artist and runner with a disability who used her powers of creativity to solve a vexing problem and ended up leveling the playing field for active girls and women across the globe -- literally unleashing the girls. The invention of the sports bra would become a feminist icon and the company she founded would change an industry. Yet amid her company's rapid rise, stunning success and the betrayals and conflicts that came with it, Lindahl continued to search for meaning beyond and behind it all, and honed her search for what really matters. From the secretarial pool to the corporate boardroom, Unleash The Girls reflects the evolution of a generation of women.

Semi Finalist

Plot/Idea: 10 out of 10
Originality: 10 out of 10
Prose: 10 out of 10
Character/Execution: 10 out of 10
Overall: 10.00 out of 10

Assessment:

Idea/Concept: Lindahl’s wholly inviting memoir recounts the story behind her invention of the sports (or “jock”) bra in 1977. With cogent reflections on American cultural history and the shifts that laid the groundwork for women’s liberation, Lindahl weaves a narrative that is both intimate and topical. From her struggles with epilepsy and relationships, to her navigation of the business world in an era that didn't readily invite women, Lindahl delivers an inspiring narrative about changing the world through fearless innovation.

Prose: Writing in immediately engaging and smooth prose, Lindahl offers self-awareness, wit, and wisdom. Frequent references to landmark events, cultural moments, and influential figures, provide valuable historical context.

Originality: The author’s uncommon claim to fame truly sets this memoir apart; the driving concept behind the narrative provides a clear sense of purpose and urgency. Lindahl’s good-humored approach to telling her story—and, notably, her willingness to admit her uncertainties and vulnerabilities—provides the book with abundant warmth and humanity.

Execution: Readers will be as fascinated by the history of the book’s subject as they are about Lindahl and her own personal and professional journey during a pivotal American era.

Date Submitted: December 30, 2019

Formats
Hardcover Book Details
  • 09/2019
  • 9781647040062
  • 322 pages
  • $24.99
Paperback Book Details
  • 09/2019
  • 9781950282432
  • 322 pages
  • $17.99

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