Semi Finalist

Assessment:

Idea/Concept: Lindahl’s wholly inviting memoir recounts the story behind her invention of the sports (or “jock”) bra in 1977. With cogent reflections on American cultural history and the shifts that laid the groundwork for women’s liberation, Lindahl weaves a narrative that is both intimate and topical. From her struggles with epilepsy and relationships, to her navigation of the business world in an era that didn't readily invite women, Lindahl delivers an inspiring narrative about changing the world through fearless innovation.

Prose: Writing in immediately engaging and smooth prose, Lindahl offers self-awareness, wit, and wisdom. Frequent references to landmark events, cultural moments, and influential figures, provide valuable historical context.

Originality: The author’s uncommon claim to fame truly sets this memoir apart; the driving concept behind the narrative provides a clear sense of purpose and urgency. Lindahl’s good-humored approach to telling her story—and, notably, her willingness to admit her uncertainties and vulnerabilities—provides the book with abundant warmth and humanity.

Execution: Readers will be as fascinated by the history of the book’s subject as they are about Lindahl and her own personal and professional journey during a pivotal American era.

Date Submitted: December 30, 2019