Good companies adapt to challenges. Great companies anticipate them. The global disruption caused by the pandemic, climate change, technology, and new customer expectations is unparalleled. Overnight, entire economies, education systems, and social infrastructures came to a grinding halt.
Nowadays, many companies, businesses, and entrepreneurs face the test of redefining their innovation strategy in a short time frame. Creativity doesn't always switch on like a lightbulb in our heads. It requires a better understanding of the problem you want to solve.
Unsettled Disruption provides a systematic process to consider external factors, your industry's chances of disruption, and the pillars that would help you build your disruptive innovation strategy. Unsettled Disruption: Step by Step Guide for Harnessing the Evolving Path of Purpose Driven Innovation is the book you've been waiting for and the book you need. Packed with tips, tactics, groundbreaking concepts, and examples of business cases developed over years of experience.
Unsettled Disruption is a must-have for every entrepreneur. Inside you will learn:
① Defining your strategy of becoming a disrupter
② Distinguishing between innovation and disruptive innovation
③ Identifying the disruption potential in your industry
④ Understanding why companies fail to see disruption coming
And much more.
By providing the framework for success, Unsettled Disruption helps you unfold disruption strategies and discover the reasoning behind why companies are facing disruption, regardless of the industry. The ability to accurately foresee changes coming is an invaluable skill that will transform your business.
Assessment:
Plot/Idea: Rodriguez kicks off her work with a well-developed and clearly defined main concept. Readers will recognize the guide’s framework from the start, and Rodriguez’s premise unmistakably forms the base of the text.
Prose: Rodriguez writes in an elevated, technical style, but she utilizes straightforward examples that clarify her vernacular. The prose is crisp and emphatic, with almost no distractions.
Originality: Unsettled Disruption is highly relevant and utilizes a progressive context to rejuvenate established principles, lending it distinction from others in its genre.
Character Development/Execution: Rodriguez structures her guide efficiently and limits excessive information, zeroing in on the necessary steps to develop her main themes. Outcomes are discernible from the beginning, with little deviation from the work’s goals.
Date Submitted: December 23, 2021
Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation is a treatise on global marketing, economy, and business. It represents one of the first books to consider the revised process of doing business on a global scale, post-pandemic.
Many business books center on encouraging innovative processes in traditional business environments, but Juana-Catalina Rodriguez's focus on the concept and applications of "disruptive innovation" sets her book apart from most others in the business world.
Another difference lies not only in how she creates her framework for change but in her exploration of real-world, proven processes that already work within this framework.
While Unsettled Disruption certainly would have held appeal pre-Covid, its contentions, business review, and global perspectives hold special messages and insights post-Covid as disruptive techniques take center stage and demonstrate the flexibility to adapt to quickly-changing conditions.
The result is a global marketing guide that offers solid alternatives, different perspectives, and new options for those struggling with the current environment and outdated models of business success.
Unsettled Disruption deserves a spot in any serious global business collection as a spot-on guide to changing the business game in a sustainable, purposeful manner.
'Unsettled Disruption' by Edith Emunah
5 out of 5 stars ⭐⭐⭐⭐⭐
⇨ Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation is a timely business guide with valuable insight for initiating and sustaining innovative development in a fast-changing business world.
⇨ Organized into four parts:
➀ The guide’s first part focuses on defining what disruptive innovation is and explaining why it is critical.
➁ The second explains the framework needed to execute disruptive innovation and the main mechanisms that make it achievable.
➂Through different business examples, the third part demonstrates how the framework is implemented.
➃ By examining past trends, the fourth section shows purpose-driven innovation as the key factor for achieving business sustainability and success in the long term.
⇨ The step-by-step format adopted in explaining the topic makes the guide easy to follow. Important information such as the techniques that facilitate different levels of #disruptiveinnovation is also presented in a coherent, systematic process.
⇨ Unsettled Disruption by Juana-Catalina Rodriguez is an incredible and useful strategic tool for businesses that want to lead in innovation and adjust to current and future business trends.
4 out of 4 stars ⭐⭐⭐⭐. Reviewed by Nic Roy
⇨ ‘Unsettled Disruption’ by Juana Catalina Rodriguez provides a practical platform for better ideologies for entrepreneurs who desire a brighter future for their businesses.
⇨ The book is divided into four parts: What and Why, The Framework, Proven Experience, and The Future.
⇨The author introduces us to disruptive innovation. She then goes deeper into disruption trends and assessing your industry. Technology and business model innovation are not left behind.
⇨ Juana equally relays her experiences dealing with business people of various sectors over the years. The installment winds up with discussions about a purposeful future of a business.
I appreciate how the author uses contemporary examples in the book. While Juana disseminates her knowledge to establish a booming business, she highlights practical examples that can be applied to improve sales.
‘Unsettled Disruption’ is a phenomenal read for readers in diverse businesses. There wasn’t anything to dislike in the book. So, I rate it 4 out of 4 stars.
I recommend ‘Unsettled Disruption’ to business people who are open to change. After all, they say small changes can deliver significant results.
Author's new book receives a warm literary welcome.
‘𝘛𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘪𝘴 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘳𝘢𝘱𝘪𝘥𝘭𝘺 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘰𝘭𝘥 𝘱𝘢𝘳𝘢𝘥𝘪𝘨𝘮 𝘪𝘴 𝘯𝘰 𝘭𝘰𝘯𝘨𝘦𝘳 𝘷𝘢𝘭𝘪𝘥 𝘢𝘮𝘪𝘥 𝘵𝘩𝘦 𝘤𝘩𝘢𝘰𝘴 𝘢𝘯𝘥 𝘶𝘯𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘵𝘺. 𝘐𝘯 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯, 𝘵𝘩𝘦 𝘱𝘢𝘤𝘦 𝘰𝘧 𝘤𝘩𝘢𝘯𝘨𝘦 𝘩𝘢𝘴 𝘴𝘱𝘦𝘦𝘥𝘦𝘥 𝘶𝘱 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 𝘪𝘴 𝘯𝘰 𝘭𝘰𝘯𝘨𝘦𝘳 𝘢 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦 𝘨𝘶𝘪𝘥𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦.’
5 out of 5 stars ⭐⭐⭐⭐⭐
★ Unsettled Disruption is a step-by-step guide to navigating the evolving path of purpose-driven innovation. In an increasingly unpredictable world, it is a question of innovate or die.
★ There are new technologies and new methodologies, both of which call for adaptation. Juana-Catalina Rodriguez examines trends in this volatile arena and offers sage advice.
★ She points out that technology is not an innovator in itself, merely a tool to do things differently.
★ Innovation may well be a new product or idea, but disruption involves a new working model.
★ Unsettled Disruption is a reflection of the need to react quickly as new trends develop. Juana-Catalina Rodriguez calls on her wealth of experience as both entrepreneur and an 'intrapreneur' to analyze a complex and unfolding world, where thinking outside the box is vital.
★We are reminded that disruption is a process and not an event.
★ Trends are analyzed, such as the changing values of society, social justice, and ecology. Numerous charts are included to assist readers in understanding the shifts taking place, while the list of references is impressive."
