What Happened To Advertising? What Would Gossage Do?
Massimo Moruzzi, author
This is a book about advertising, social media and Howard Luck Gossage. What has “display advertising”, on the web become, if not the reign of large-scale, low-quality direct response? What about our current obsession with social media? Do consumers really want to have “conversations” with brands? What are social networks if not private enclosures of the web and advertising platforms?