Banwari Mittal
Author | Cincinnati, Ohio, USA |
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I am a social scientist and professor of marketing. I research consumer psychology. My books: (1) ValueSpace, (2) Consumer Behavior (mycbbook.com), and (3) 50 Faces of Happy. My current passion is to listen to people’s stories—what keeps them excited.
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I am a social scientist and professor of marketing. I research consumer psychology. My books: (1) ValueSpace, (2) Consumer Behavior (mycbbook.com), and (3) 50 Faces of Happy. My current passion is to listen to people’s stories—what keeps them excited.
