Javier Otaduy is a Psychologist and Branding/ Marketing Expert. After working 20 years in diverse positions of Global Agencies related to Consumer Behavior, Marketing & Advertising Strategic Planning he has been an Independent Branding & Communications Consultant for 10 years. He has written many books: "Genoma de Marca" ("The Brand Genome") that talks about how to build a brand's DNA & Essence, "Casi Imperceptible" about conscience and consumer's brand perceptions, "Brand Sketching: La Era de bocetar marcas" about the process of leading Strategic workshops in order to build & Position brands, and his New book "La Hora Feliz: La hora de actuar en la Era Post-Consumista" about consumerism, shopaholism and its relation to happiness & freedom. He was also coauthor of the trending book "#Efecto Mezcal".
Javier is also a Speaker in diverse congresses & forums. His hobbies are reading literature, listening music (mainly jazz & rock), jogging and cooking.