Author, blogger, and branding guru Kim D. Rozdeba has guided some of the Fortune 500's oldest and most iconic brands. He has over three decades of strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns, PR, and corporate communications in the agriculture, pharmaceutical, petroleum, airline, telecommunication, and automotive industries.

He recently published his first book, Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties. The book defines branding under five key components called the five C's of branding.