Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you’d think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty.
The book focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturers of vacuum cleaners, airplanes, and toys, two bakers, one winemaker, one direct marketer, and a real queen.
Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. Through their products and services, you will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness. To help uncover the secrets to these women’s success, Kim assesses how the branding queens approached each of five branding components— Commitment, Construct, Community, Content, and Consistency (the 5 C’s). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire, empower, and encourage your entrepreneurial spirit.
Plot/Idea: 9 out of 10
Originality: 8 out of 10
Prose: 9 out of 10
Character/Execution: 9 out of 10
Overall: 8.75 out of 10
Plot/Idea: Rozdeba delivers spirited accounts of distinguished businesswomen in vignette-style writing, offering readers professional acumen alongside absorbing stories. The writing hits a perfect inspirational note while managing to remain entertaining at the same time.
Prose: The prose is direct and succinct, matching the book’s overall tone, and readers will find the structure easy to follow, with plenty of amusing details scattered throughout that bring the text to life.
Originality: The twist of a branding focus, as opposed to simply chronicling inspirational female business leaders, lends Rozdeba’s work an edge that similar titles may be lacking.
Character Development/Execution: Rozdeba accomplishes what he sets out to do, maintaining the integrity of the work as well as crafting a dynamic and fluid text that evolves naturally.
Date Submitted: October 29, 2022